AIIM International
November 1997 - March 1998
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Project Description
Analysis of existing site and print collateral, strategy for online presence and identity system, divisional branding, and site redesign.
AIIM International (Association of Image and Information Management) needed to unify their various internal divisions and international member associations with one consistent brand identity. After extensive analysis of AIIM's print and digital collateral, the team made recommendations designed to create a single, adaptable identity which could be applied to all aspects of the organization. The site was strategically re-architected to align with the mission of the organization and to deliver on their business objectives.
TSDesign Project Team
Jae Barclay - interface design, visual systems design
Michael Brandt - lead : interface design, visual systems, identity, production
Jen Cardella - lead : project manager
Karen Holdin - technical, interaction design
Steve Hoskins - creative director
Sam Patino - interface design, visual systems design, production
Terry Swack - lead : relations manager
Erik Zimmerman - technical, production
Tecnical Partner - Dialogos
Production Partner - MixedMedia
(www.aiim.org)